02 Jul вЂTinder CEO Elie Seidman denies any effect on the marketplace leader. Swiping it that is right Tinder
BumbleвЂ™s aggressive entry into the Indian dating-app zone has made existing players raise their game. Do numbers measure to their claim?
It really is difficult to resist making use of words through the Tinder language while speaing frankly about widely known app that is dating recent years. We immediately вЂњswiped rightвЂќ вЂ” an act of approval in Tinderverse when we were given the opportunity to interview its global CEO, Elie Seidman.
Seidman comes to Tinder from OKCupid, another app that is dating moms and dad business Match Group that has Tinder, Hinge, and a number of other match-making apps. He had been in India fourteen days ago after he completed a round of news interactions in Korea, where he pitched Tinder as a networking software to woo users. Korea is an market that is important Tinder due to the countryвЂ™s social influence around the globe. India is just one of the appвЂ™s top five areas from over 190 nations.
The timing of SeidmanвЂ™s Asia visit вЂ” he could be situated in Ca вЂ” is specially interesting.
Simply a month ago, rival dating app Bumble rolled out an advertising campaign to mark its entry into Asia through India. The ad showcased BumbleвЂ™s investor that is recent star Priyanka Chopra. Three times later, on December 22, Tinder circulated a unique nationwide campaign, вЂњAdulting can waitвЂќ.